Branding. Why it's important.

Voice talent Rachel Alena talks about the importance of branding your business.   Do you specialize in cleaning horses or houses? Customer: ‘Why sir? What do you do?’ Business Owner: ‘As a matter of fact, I clean things.’ Customer: ‘Most excellent! Please proceed. Clean my horse!’ House. Horse. Does it matter? When you’re not branding Read More

That announcer guy…

  Voice Acting? Here’s little history…. Back in the early 90’s, I was working at the Dick Grove School of Music in Los Angeles and working as a session singer. I sang songs for writers to pitch to major recording artists. At that time, it was extremely difficult to break into the voice acting biz. Only Read More